How much money is your chain leaving on the table?

Customers who leave without anyone noticing. Discounts for shoppers who would have bought anyway. At a 2–3% net margin, every point of incremental sales is gold. Measure it now.

1–2% personalization sales lift in grocery (McKinsey)
+25–95% profit improvement from +5 pts of retention (Bain)
5–10x cheaper to reactivate a shopper than to acquire one
Step 1 · Your chain in three numbers

The calculator

Ballpark numbers are fine — enough to see the order of magnitude. Everything runs in your browser; we store nothing until you say so.

Your chain's numbers

million
Loyalty, e-commerce, wallets. References: Walmex ~45% · Chedraui 74–77% · Tesco 82%. 45%
10% 95%
Typical shelf gross margin in grocery: 22–28%. 25%
10% 45%
Uplift scenario On identified sales, at 80% incrementality verified against a control group.

Estimated trapped value

USD 675k

of added contribution per year, net of incrementality, with an uplift of +1.5% on identified sales

Recovering lost shoppers USD 270k
Upselling & shopping missions USD 236k
Hyper-targeted promos USD 169k
3.0x return on the estimated fee
2 months to cover the annual fee
+4.5% on net profit (2% margin)

Educational estimate based on public benchmarks (McKinsey, Bain, ABRAS, IMF). The split across the three levers is a model assumption. Your real number is measured with a baseline and a control group — that's what the report does.

Step 2 · Your personalized report

Turn the estimate into a signable business case

Within 48 hours we'll send a report with your full simulation:

  • Your chain's value waterfall, from gross to net value
  • Your identification level against the leaders in your country
  • All three uplift scenarios with month-by-month payback
  • Control-group measurement methodology, ready for your CFO

Your role (optional)

We use your data only to send the report and follow up on this topic. No spam, no shared lists.

Done! We got your simulation. Your personalized report lands within 48 hours. Want to talk sooner: discovery@segmentatio.com
Why you can trust the number

Public benchmarks, not promises

Personalization lift of 1–2% in grocery (McKinsey); +5 pts of retention = 25–95% more profit (Bain/Reichheld); industry margins per the IMF and ABRAS.

Honest incrementality

We discount 20% of gross uplift: we only count sales that wouldn't have happened anyway. In a live pilot, the control group does this subtraction for you.

The fee is paid out of value created

Segmentatio charges a base fee plus a success fee on verified contribution. If the uplift isn't there, the variable isn't charged. That's why we're happy to show you the math.