Your grocery chain already has a loyalty program and a CRM to talk to shoppers. Segmentatio is the layer that decides what to say: which customers to recover, which ones can grow, how to grow them, and what every action is worth — all measured against control groups.
Your ERP holds your sales data and your CRM runs the campaigns. What is missing in between is the layer that personalizes, recommends and decides. That layer is Segmentatio.
SAP · Oracle · tickets, sell-out, promos and identity
POS · loyalty — identity resolution, activation-ready profiles and consent
Decides who to target, with which offer and what it's worth — and measures the result against a control group.
Salesforce · SAP Emarsys · WoowUp run the activation
App · email · WhatsApp · checkout · retail media
We replace nothing. Segmentatio plugs into your ERP and your CRM in weeks and gets more out of the stack you already own: more effective, better-segmented campaigns with measured ROI.
No CDP? We read straight from your ERP and loyalty program. Already have one? We consume its unified profile and you get to value faster.
No. A CDP tells you who your customer is; Segmentatio tells you what to do with them and what it's worth. If you already run a CDP, we make it perform. If you don't, we won't make you buy one.
No. Your CRM runs the campaigns; Segmentatio feeds it the decisions: who to target, with which offer, and what it's worth. Your CRM does more, not less.
No. We read straight from your ERP, POS and loyalty program. If you add a CDP later, Segmentatio consumes its unified profile from day one.
Want the full comparison? Read Segmentatio vs. CDP →
Clusters your tickets into Shopping Missions and profiles every shopper by category, brand mix and promo sensitivity. The framework was co-developed with the world's largest consumer goods manufacturers.
Value pool: mix & frequency by mission
Detects drops in frequency and churn before they are irreversible, and ranks every recovery, retention and upselling opportunity by expected value.
Value pool: lost & declining shoppers
Designs hyper-targeted promotions, measures ROI against a control group and fixes underperformers in time — before they eat your margin.
Value pool: promo spend (15–20% of sales)
Shoppers start the purchase by letting their own AI agents talk to Segmentatio's agentic brain.
Typical case: a USD 500M chain, 45% identified sales, 25% gross margin. Rounded numbers.
Estimates based on public benchmarks (McKinsey, Bain, ABRAS, IMF). Your real number is measured with a baseline and a control group.
One use case — recovering lost customers — across 1–2 banners, measured against a holdout from day 1. No free pilots: we look for real sponsors.
Sized to your chain. Includes standardized onboarding in 6–8 weeks and delivery-team support.
A share of the incremental margin verified against the control group. We win when you win — that's why we show you the math.
The success fee is calculated only on verified recovery and growth value generated by Segmentatio. Here's what makes that possible:
12–24 months of history by segment and shopping mission, normalized for seasonality, inflation and the promo calendar.
A random, stable holdout of customers receives none of the actions. The difference vs. the treated group is the uplift — no storytelling, just subtraction.
Measurement periods and cut-off rules agreed with your Finance team before the pilot. Auditable monthly reporting.
The variable fee is charged only on verified contribution. If the uplift isn't there, we don't charge it. Genuinely shared risk.
“No black box: we build you your own control group — 100% auditable.”
Segmentatio is a product by The Black Puma, the data & AI consultancy that has spent more than a decade building growth analytics for leading manufacturers and retailers across Latin America — from the Coca-Cola system to Unilever.
The Shopping Mission framework that powers the platform was co-developed with some of the largest consumer goods manufacturers worldwide, and we adapt it to each chain's business logic.
Get your number free in 60 seconds. If it moves you, we'll turn it together into a signable business case.
Tell us about your chain and we'll connect you with a retail personalization expert.